Monday, January 14, 2008

Trying to appeal to two levels, alienating one big one?

In brainstorming about this website, Food That Looks Like Barf, we thought that we could appeal to two different audience archetypes. Usually food that looks like barf is pretty easy to make because all you need to do is mix a bunch of ingredients together, put it on simmer, and quickly become distracted and forget about it. Hours later you'll open up the crock pot or casserole dish and the most wonderously sublime smell will fill the air. You'll close your eyes and take a deep sniff to savor it once more, this time, more slowly. You'll open your eyes. And the food will look like barf. But who cares. It's food, and it TASTES GREAT (it must be good to eat, or it won't meet our stringent standards here at FTLLB).

So our first audience archetype is the busy, distracted, harried parent who needs to make something fast and forget about it. (Coincidentally, a high percentage of these parents are women, but I digress).

We also know that kids these days are bored stiff by anything that doesn't involve a microprocessor and a lot of sitting around. But one thing we do know is that kids (boys, at least) genuinely like pictures of gross things. What could be more gross than stuff that looks like barf?

While mom (or dad) is busy slopping together one of our simple recipies, we envision Junior spasmatically snickering at our pictures of food that looks like barf.

But it's food that's GOOD for him, so what's the harm? And with the epidemic of obesity that's rampaging through our schools, why not make the little jokester temporarily lose his appetite right before dinner (but not his sense of humor)?

About the alienation factor, is this concept a little too much like The Three Stooges? My wife looked at the website and only disgust filled her expression. I saw not a glimpse of a smile. Not a shadow of one.

I fear we are alienating at least 50 percent of our potential audience, maybe more.

More later.

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